Sports Calendar
Subscribe once and the finals, the deciders and the big occasions appear in the calendar app you already use. 43 of them in 2027 — fewer than one a week.
Add it to your calendarFree. No account. No app. Nothing to configure.
Built for three situations:
A calendar subscription. One link, added once to Apple Calendar, Google Calendar, Outlook or anything else that takes a calendar URL. It updates itself, so events appear without you going back for them.
Rugby union, tennis, cricket and football, plus the Olympics when they come round. That is 43 events in 2027 alone. One editorial test decides what gets in: will this take over a UK household’s attention? The Champions League final is in. A good Tuesday-night group game is not. When in doubt, it stays out.
Times are the point of it. Events arrive as properly timed entries in UK time, so the reminders your calendar already gives you do the work. A five-day Ashes Test arrives as one block rather than five separate rows. Where the organisers have not published a start time, the entry says so instead of inventing one.
There is no account, no app and no tracking, and that has a cost worth stating: there is also no mailing list and no way for us to contact you afterwards. Sponsorship is meant to pay for it, and a sponsor entry appears as an ordinary all-day item marked as an ad. The ones in the feed today are placeholders rather than real sponsors.
Real sponsors are welcome. If you would like to sponsor a sport for its season, a single day, or something in between, email hello@theprivatealpha.com.
It is an alpha, curated by hand, and the name is a working title.
The button above hands the feed to whatever app your device has registered, and new fixtures then appear on their own. It cannot know which calendar you actually use, though, and on Android it cannot work at all. All three routes add the same feed.
iPhone, iPad and Mac, or Outlook and Thunderbird on the desktop.
On a Mac this opens Apple Calendar. If you live in Google or Outlook instead, use one of the other two.
Add it once from a browser and it appears in the Google Calendar app on your phone. Google has no add-by-URL in its mobile apps, on Android or iPhone, so this is the only way in.
https://sportscal.theprivatealpha.com/index.icsSign in to the Google account you actually use before you start. Google files the calendar under whichever account the browser is already in.
Find “Subscribe from web”, “Add by URL” or “From URL” in your calendar’s settings, and paste this:
https://sportscal.theprivatealpha.com/index.ics